Matrix Martial Arts

Grassroots Brazilian Jiu-Jitsu and Mixed Martial Arts Practice Going Beyond the Matrix

After living in Spain for many years I stumbled across an incredible Jiu-Jitsu and Mixed Martial Arts club, with a background in Martial Arts I ended up joining the club. I noticed their logo at the time felt outdated and not truly representative of the clubs atmosphere. I began drafting some design ideas in my spare time. I then spoke to the head instructor and owner of the business, he was excited about the prospect of going somewhere new with his branding.

The owner had a great love of the film series "The Matrix", and a lot of the original branding and backgrounds for social media post was of the typical black background with green numbers flying down the screen. Whilst I suppose this idea made sense and was rooted in the beginnings of the club, but he wanted to expand across the country; I believed he need a logo that was more professional and representative of MMA rather than a film series. I kept the green to black colour scheme as a background gradient. After studying different logo and poster designs for Martial Arts clubs I realised there was a minimalist approach to branding. I kept the trinity knot design of his old design then used Matrix as the predominant name, and added was says in Spanish "Academy of Martial Arts and Fitness".